About Us

Hoishi is an industry leading manufacturer and distributor of optical and copper transceivers and cables. With 20 years’ experience supplying some of the largest datacentre’s, government agencies, Telco’s and ISP’s all over the world, we are well placed to fulfil any optical transceiver requirement.

Our optical transceivers and cables are 100% compatible with virtually every hardware manufacturer including Cisco, 3Com, HP, Juniper, Extreme, Nortel and Huawei to name a few. Our optical transceivers cover all form factors, including GBIC, SFP, SFP+, X2, XENPAK, XFP, 100Gb CFP, AOC, DAC, QSFP+.

We pride ourselves on quality, exceptional service and one of the broadest ranges of stock in the industry. All optical transceivers come direct from our factory, standard items are available for immediate dispatch whereas custom or proprietary parts are usually on a 2-3 day build cycle. We provide a limited lifetime warranty on all items and offer free shipping for volume orders.

We use cutting edge test equipment and our manufacturing sites are regularly audited. Hoishi offers cost effective solutions by programming in house.

Our in-house coding team programs all parts to OEM specifications as well as creating unique coding for customised solutions. Hoishi goes far beyond the standard to create the environment that our transceivers will be used in. We test each part in the target system to guarantee performance.

Our Values

Our values help us drive our objectives and provide us with guidelines by which we achieve meaningful results. Our corporate values are guideposts to mark the path and guidelines within which we behave in our dealings with each other, our clients and the communities in which we operate. Only by maintaining this shared focus do we, as individuals, become a successful team, and Hoishi achieves its full potential.


We insist on open, honest and fair relationships with each other, our customers and business partners. We believe this is the only way to do business.


We will continuously strive to 'do the right thing' in support of our clients, fellow employees and all of our stakeholders. We will lead by example and set our standards high for others to follow.


We value our clients as business partners. We are dedicated to providing the highest quality of service to them and will treat their goals and objectives as our own. We will increase their competitive advantage by consistently exceeding expectations.


We respect our employees and value their contributions. We are dedicated to creating a work environment that is professionally challenging and personally rewarding. We believe in teamwork, and as a team, delivering exceptional results to our clients and their customers. We are committed to the professional development of each person as they progress through their career at Hoishi.